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Apple Resume Cover Letter

I consider my self a hardworking, goal oriented, and performance driven  worker. I have worked many different jobs, each with their own unique experiences and opportunities. I am no stranger to challenges, critical-thinking, or ambiguity. A majority of my work experience has been dedicated to Customer service, whether it be retail or the service industry. 

My references are available upon request.

Below is a brief account of my work history:

From 2010-2013 I worked in the food service industry at various establishments including Nora Restaurant, Luigi's Pizza and Pasta, and Afghan Grill. That is where I learned the importance of multi-tasking, meeting deadlines, and most importantly, providing outstanding customer service. I started out running food and bussing tables, but through hard work and maintaining a positive attitude, I was able to eventually be promoted to a server. From 2011 to the present I have worked as an administrative assistant at Metal Supermarkets, which has given me a small foundation in the accounting side of business. Lastly, from 2013 to 2015 I have worked in retail at Vans. This was one of my greatest challenges, but it has provided many great opportunities to learn how to be a more productive and effective worker. In my two years there I was promoted to the position of Sales Lead. My goal was to ensure that I was constantly on my feet looking for things to be done to improve results. Lastly, from 2015 to the present I have worked for Apple Inc. I began as a specialist, which is a role that requires a very high proficiency in customer service, listening and empathy skills, knowledge, and work ethic. At Apple, I took the skills I had and developed them in ways I did not know were possible. After 6 months I was promoted to technician. Often times this can be a crowded, loud, and ambiguous environment. This job has required me to be flexible, innovative, personable, and productive. With consistent changes and new technology being introduced on a regular basis, this job has required me to be able to adapt to new challenges, think quickly and critically, develop strong problem solving skills, and be okay with not knowing what is going to come next. This job has come with many challenges and opportunities that have been very rewarding to me. I have had many opportunities to train new hires as I have also grown and developed in the company. It is one thing to be a hard worker, but it is another to help create an environment that inspires others to push themselves to achieve greater things as well. A sense of community is very important in the workplace, not only among co-workers, but customers as well. I am proud of my work when I am constantly setting goals for my self and achieving them, and if I am able to maintain a level of respect with co-workers and customers alike. 

You know that next job of yours? Yes, that’s right, the really amazing one with the brilliant co-workers, cool boss, and fresh, free snacks in the office vending machine? That one.

You know how you’re going to land it? By quickly showing your future employer that:

a) You’re going to perform incredibly well in this job.
b) You’re insanely likable.
c) You’re really going to fit in around there.

These are the three primary factors that influence the selection process. The person who wins that great job will be the one who shows the decision makers, quickly, that he or she is all three of those things. And you have an amazing opportunity to begin planting these seeds right from the introduction, à la your cover letter.

Most people squander the opportunity. Instead of using their cover letter real estate to their massive advantage, they toss over bland, cliche-filled, or completely-redundant-to-the-resume clunkers. Or worse, they showcase all the things that they want out of the deal, without pausing for a moment to recognize that the company cares a heck of a lot more about what it’s going to get from you.

As a recruiter, it pains me to read most cover letters, because the vast (and I mean vast) majority of them stink. Knowing this should inspire you even further to create a brilliant one. Because, let me tell you, on those rare occasions an amazing cover letter crosses my desk? Mamma mia. It makes my day, and it most certainly influences my interest in its author.

So, how do you pull off a killer cover letter, one that conveys passion and talent and that makes the recruiter or hiring manager’s day? Make sure you do all of these things.

1. Tell Them Why, Specifically, You’re Interested in the Company

Decision makers never want to feel like you’re wallpapering the universe with the same pathetic cover letter. They want to feel special. And so, you need to make it clear that you’re approaching this organization for very specific reasons. And ideally, not the same very specific reasons that everyone else is giving.

Example

Try a high-personality lead in like this: “Having grown up with the Cincinnati Zoo (literally) in my backyard, I understand firsthand how you’ve earned your reputation as one of the most family-friendly venues in the State of Ohio. For 20 years, I’ve been impressed as your customer; now I want to impress visitors in the same way your team has so graciously done for me.”

2. Outline What You Can Walk Through the Doors and Deliver

This isn’t you making a general proclamation of, “Hey, I’m great. I swear!” You need to scrutinize the job description and use whatever other information you’ve gathered about the opening, determine the key requirements and priorities for this job, and make it instantly clear to the reviewer that you can deliver the goods on these key things.

Example

Consider crafting a section within the letter that begins with, “Here’s what, specifically, I can deliver in this role.” And then expound upon your strengths in a few of the priority requirements for that role (they’re typically listed first on the job description or mentioned more than once).

3. Tell a Story, One That’s Not on Your Resume

As humans, we love stories far more than we love data sheets. (OK, I speak for most humans). So, what’s your story? What brings you to this company? Did you used to sing along to all of its commercials as a kid? Did the product make some incredible difference in your life? Do you sometimes pull into the parking lot and daydream about what it would feel like to work there? Tell your story. Just make sure you have a great segue. Random trivia can come across as weird.

Example

Say you’re applying for a marketing job with a baked goods company known for its exquisite tarts and pies. You may want to weave a sentence or two into your cover letter about how you took the blue ribbon in the National Cherry Festival pie eating contest when you were 10, and that you’ve been a pie fanatic ever since. (Yes, this was me, but I actually came in second place. Sigh.)

4. Address the Letter to an Actual Person Within the Company

Not one employee at your future new company is named “To Whom it May Concern,” so knock that off. You’ve got to find a real person to whom you can direct this thing.

This seems so hard or overwhelming, but it’s often easier than you may think. Just mosey over to LinkedIn and do a People search using the company’s name as your search term. Scroll through the people working at that company until you find someone who appears to be the hiring manager. If you can’t find a logical manager, try locating an internal recruiter, the head of staffing or, in smaller companies, the head of HR. Address your masterpiece to that person. Your effort will be noted and appreciated.



And a last, critical factor when it comes to delivering a great cover letter: Be you. Honest, genuine writing always goes much, much further than sticking to every dumb rule you’ve ever read in stale, outdated career guides and college textbooks.

Rules can be bent. In fact, if you truly want that amazing job with the brilliant co-workers, cool boss, and fresh, free snacks? They should be.

That's awesome to hear, because connecting great people to great jobs is kinda our thing.

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