Public Relations Case Study 2013 Oscar
The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.
Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.
*******THE COMPETITION IS NOW CLOSED*******
Note: All opinions expressed in the Arthur W. Page Society Case Study Competition case submissions are those of the individual authors or commentators and do not necessarily represent the views or policies of the Arthur W. Page Society.
Jack Koten Award
The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony held each year at the Page Society's Spring Seminar in New York.
Silver Anvil Case Studies
The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.
Beyond the Silver Anvil Awards Ceremony, Silver Anvil winners contribute to the public relations body of knowledge and become a part of the history of our profession. Winning two-page summaries become a valued part of ouronline case study archivesand are available to help promote and share best practices among all public relations practitioners.
Best of Silver Anvil 2017
The 2017 Best of Silver Anvil Award was presented to NASA for “A Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground.” To find out how NASA’s External Relations Office completed a record-setting year despite a reduction in budget (Click Here)
Best of Silver Anvil 2016
The 2016 Best of Silver Anvil Award was presented to the Air Force Public Affairs for “Helping a Hero: Air Force Public Affairs response to heroic Airman Train incident.” To find out how the cross-country and international public affairs teams worked together to effectively respond to this incident (Click Here)
Best of Silver Anvil 2105
The 2015 best of Silver Anvil award was presented to Carnival Corporation and their agency LDWWgroup for “Cruising to Comeback.” To find out how Carnival managed to not only improve its public perception, but also exceed expectations after the 2012 Costa Concordia capsized and the 2013 engine-fire of its Carnival Triumph (Click here)