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Examples Cover Letters For Sale Jobs

Cover Letter Examples for Sales and Marketing Jobs

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Format Your Achievements to Make Them Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.

But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

Personalize Your Cover Letter

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs. 

Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Cover Letter Examples for Sales, Marketing, and Public Relations Jobs

Several months ago a job seeker sent me a pretty gutsy cover letter sample for a Sales and Business Development job. He asked for my feedback. Well, the letter was so good and so different that I wanted to share it here.

You'll notice my one edit in his cover letter, which I explain right after the letter. Here you are...

Cover Letter Sample for a Business Development/Sales Professional

Dear ***,
I am truly excited to have an opportunity to apply for a position with a young, rapidly growing startup like ****.com. I love the idea of being able to join a passionate, hard-working team of entrepreneurs, and put my experience to work in the dynamic field of sales and business development.Well, I won’t waste your time inflating my credentials, throwing around exaggerated job titles, or feeding you a line about how my experience and skill set align perfectly for a sales job. The truth is, I have no unbelievably special skills or genius eccentricities, but I do have a passion for excellence. No matter where I’ve been, I’ve produced top-notch work because I’m dedicated to making sure each and every piece stands out from the crowd.I apologize for the blunt nature of my letter, but I hope you seriously consider taking me under your wing and letting my work speak for me. I have attached my resume for your review.

Feel free to call me at *** or email me at ***. Thank you for your time.


My Response to This Bold Cover Letter

Dear ***,
I think the right employer will really like your cover letter and will be curious to see what you’ve got in your resume. And this type of blunt cover letter might be a way for you to screen out employers who won’t find your personality a good fit for their company. I say, send it and see what response you get. If, after sending this type of letter many times, you get no response, then think about toning it down.

There’s one word that struck me as not okay: “crap.” I think it would work if you just deleted “of crap” so it read, “feeding you a line about how my past…”.

Good luck with your bold approach!

Other Cover Letter Samples

Want to see other cover letter examples? We've got 'em...

You might also like to browse Sample Resumes for Jobs in Sales / Customer Service

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