1 Meztinris

Dissertation Proposal Presentation Tips For Kids

I once attended a talk where the speaker held everyone’s attention for a key five minutes by pulling the Seinfeld trick—putting on "a show about nothing." An engineer at a small, struggling company, he was near the end of a slick Powerpoint presentation about whether the design for a critical machine should be modernized to speed up production, and he presented three options:

  1. Retool the machine in-house, which would sacrifice a month of production time but result in faster output in the long run.
  2. Buy a new machine from a known distributor, which would involve a hefty up-front expense but save labor costs and time;
  3. Do nothing.

That’s right—do nothing. Continue with production and learn to live with the sacrifices.

To dramatize this third point, the speaker filled the presentation screen—which up to then had held colorful Powerpoint slides employing slick transitions and graphics—with nothing. He simply left the screen blank, proposed the option of taking no action, and then shut off the projector. For the next five minutes, he engaged the audience members—which included the company president and the company accountant—by switching to a lecture format, moving around the room without so much as a pointer or note card, and arguing his case: that it was smarter for the company to maintain status quo, especially since it was struggling financially. Ultimately, he impressed his point on the audience not with the magic of presentation software, but with reasoning, creativity, common sense, and the bottom line. As the speaker hoped, the company bought into option number 3.

As this example demonstrates, effective oral presentation is more about creative thinking on your feet and basic skills than about wearing good shoes and knowing how to turn on the computer projector. Companies have long cried for graduates who can give dynamic talks, and they have long relied on talks as a key way to sway concerned parties towards a desired outcome. But many presenters make the mistake of trying to let the computer, bells and whistles blaring, do all the work for them. They forget the fundamentals of oral presentation, and thus whatever polish they have quickly loses its luster.

To become a modern speaker worth listening to, whether you’re serving as a company representative or presenting at a conference, you must come fully prepared, engage your audience’s attention and memory, attend to some visual design basics, and take stock of how you come across as a speaker.

Preparing for a Talk

There’s a rule-of-thumb in carpentry: Measure twice, cut once. The tenets behind this principle should be obvious—once a mistake is made, it’s difficult or impossible to undo. Though the carpenter can usually spackle or glue to repair, as a speaker you simply cannot get back those three minutes you just wasted in a fifteen-minute presentation. The following preparation principles will keep you right on plumb.

  • Practice your talk straight through, and as you go jot quick notes to yourself about how to improve it. If you cannot manage to practice your talk straight through, perhaps you are not yet ready to offer it.
  • Ideally, practice your talk under conditions similar to those in which you will give it, considering such factors as acoustics, distance from the audience, lighting, and room size. Lighting becomes especially important when computer equipment is involved. Be mentally prepared to adapt to the environmental conditions.
  • As a draft, present your talk to a friend or two first and have them critique it. If you’re really gutsy and can tolerate the unforgiving lens of the camcorder, videotape your practice talk and critique it afterwards.
  • View all of your visuals from your audience’s perspective prior to your talk. Be sure that your audience can easily see all that you want them to see, especially material that appears in the lower half of the screen.
  • When you give a talk professionally, always request presentation guidelines from any relevant organizations and conform to them explicitly. It would be embarrassing for you if you were expected to present units in metric, for example, and you did otherwise because you failed to request or follow the available guidelines.
  • As part of your preparation, choose an appropriately snappy and helpful title. You are expected not to come off as stodgy. Which talk would you rather attend: "Specific Geometrical Objects with Fractional Dimensions and Their Various Applications to Nature in General and The Universe At Large as we Know it" or "And On The Eighth Day, God Created Fractals"?
  • Become highly familiar with any technology you’ll be using. Practice with the actual hardware or type of hardware you’ll be working with, making sure that compatibility or speed issues don’t get in your way. I’ve seen students go to present at a conference with a zip disk of their talk confidently in hand, only to find that the computer they were using didn’t have a zip drive. To facilitate faster computer speed, load your presentation onto the desktop if possible rather than run it from a CD or flash drive. If websites are needed as part of your presentation, check connection speeds and make sure all URLs are up and running.

Helping Your Audience Remember Your Key Points

Andy Warhol is known for the comment that everyone will be famous for 15 minutes. If your 15 minutes of fame is during your oral presentation, you want to be sure not to blow it. I’m amazed at how many times I’ve sat through a talk and come away with only a vague sense of what it was about. There are many reasons for this—some speakers view their talk as simply a format for reading a paper, while others fill the air with many words but little substance—but the most common reason is the simplest one: the speaker showed uncertainty about the talk's alleged subject. If you don’t spell out your premise, highlight your key points, and make it easy for your audience to remember the thrust of your presentation, you can’t expect your listeners to come away with understanding and investment.

To ensure an engaged audience for your talk, follow these practices:

  • Introduce and Conclude. Use a formal introduction at the beginning of your talk and a summary afterwards to highlight your major points. Make sure your audience can remember your key points by keeping them simple and straightforward—even enumerated.
  • Present in Sections. Give your talk "parts" —usually no more than three major parts for practical purposes—and let us know when we’re transitioning from one part to the next. This will help your audience to remain interested and focused.
  • Spell out the Objective. Give the talk’s objective and even a hint of the conclusion right up front. Articulate the objective on its own slide so we can’t miss it. Revisit the objective at the end if necessary to underscore how it was realized.
  • Use Props. Consider the use of some simple, meaningful props—even pass them around. Props can generate audience interest and, especially if they represent the actual work you did, they make the nature of that work more concrete. I’ve been to great talks where an experimental sample or photographs representing production sites were passed around, and they often generated focused questions from the audience members afterwards.
  • Use Handouts. If appropriate, give a handout. As long as it’s well-designed, a concise written summary with bulleted points on a handout will ensure that your talk can be followed throughout. Such a handout should ideally be just one or two pages long, and be sure to time and manage its distribution so that it doesn’t take away attention from you as you speak. One possibility for handouts is an actual printout of your slides through the "Handouts" option in Powerpoint, but be certain that your audience actually needs all of your slides before electing this option.
  • Offer Q&A. If question and answer is involved as part of the end of the talk, don’t let any questions deflect our interest. Some audience members might try to draw the attention to themselves, or focus on a mistake or uncertainty in your presentation, or even undermine your authority directly with an intimidating challenge. (I recall one speaker at a professional conference being tossed the strange question, "Your data is crap, isn’t it?") Remember that the stage and agenda are yours, and it’s your job to keep it that way and end your talk with a bang, not a whimper. If you don’t know the answer to a question, admit it or offer to discuss it privately after the presentation, then move on. One savvy way to handle questions is to turn back to your presentation slides as you answer them—call up a slide that will help repeat or explain the relevant point—and this will remind your audience that your talk had substance.

Mastering the Basics of Slide Design

Powerpoint helps us to think of each projected page as a "slide" in a slideshow. But just as someone else’s home movies can be thoroughly uninteresting if they’re grainy, poor in quality, and irrelevant, Powerpoint slides that are too flashy, cluttered, meaningless, or poorly designed can quickly turn a darkened room full of smart people into a mere gathering of snoozers. As you design your slides, consider these factors:

  • Templates. Even though Powerpoint helps you design your slides, don’t assume that someone else’s template will always match your needs. Take charge of slide design by considering first the most efficient way to transmit the necessary information.
  • Simplicity. Keep slides as simple and uncluttered as possible, and if the information must be complex, prioritize it for your audience as you present it (e.g., if presenting a ten-column table, direct your audience to the most significant columns). Offer only one major point per illustration. If you need to focus on more than one point, re-present the illustration in another form on a separate slide with the different point emphasized.
  • Titles. Give most slides titles, with a font size of at least 36 points, and body text with a font size of at least 24 points. If you need to cite a source of information, include the citation in a smaller font size at the bottom of your slide.
  • Rule of 8s. Apply the "rule of 8s": include no more than 8 words per line and 8 lines per slide.
  • Bullets. When using bulleted lists in slides, present each bulleted line in parallel fashion—i.e., if the first line is a fragment, the others should be as well; if the first line opens with a verb, so should the others.
  • Design. Design slides so that their longest dimension is horizontal rather than vertical. Use both uppercase and lowercase letters and orient pictures left to right. Avoid the overuse of animations and transitions, especially audio-based transitions, which can be distracting and downright silly.
  • Color. Make sure the color for both the background and text are highly readable, especially under less than optimal lighting conditions. There’s nothing wrong with basic dark lettering and white background for your slides, particularly if they’re text-based. If you do choose a background theme or color, enhance continuity and viewability by keeping it consistent and subtle.
  • Images. When possible, replace words with images. Use images in particular when presenting data, demonstrating trends, simplifying complex issues, and visualizing abstractions.
  • Spelling. Spelling does count, and you can’t rely on Powerpoint to be an effective proofreader. Be sure your slides are free of grammatical and spelling errors. As Will Rogers quipped, "Nothing you can’t spell will ever work."

Maintaining the Look and Sound of a Professional Speaker

Public speaking is often cited by people as their number one fear (with death, ironically, as number two. Clearly, no one overcomes such fear overnight, and no one set of tips can transmogrify you into a polished speaker. However, you can work through that fear by learning from the successes of others. As Christopher Lasch once noted, "Nothing succeeds like the appearance of success." Good speakers attend first to their wardrobe, dressing as well as their "highest ranking" audience member is likely to dress. An equally important part of looking and sounding like a professional speaker is how you handle your body language and your voice. You must exude confidence if you want to be taken seriously, and remember that a high percentage of your audience’s perception is not about what you say but about how you look when you say it. The following guidelines will help you to look good and sound good as you give a talk:

  • Take care not to stand in the way of your own slides—many speakers do this without even realizing it. Especially when using an overhead projector, point to the projected image of your slide (ideally, use a stick pointer or laser pointer) rather than the original source. This helps you avoid covering up more of the image than you intended and keeps our focus on the projected image rather than your accidental hand shadow puppet.
  • Ideally, use the mouse pointer, a stick pointer, or a laser pointer to draw our attention to a particular item on the screen. One simple circle drawn briefly around the selected information is enough to draw our attention. Beware of slapping a stick pointer loudly against a screen, or leaving a laser pointer on for so long that its bright dot shakes all over the screen as a blazing red mirror of your nervousness.
  • When you are not using a slide directly, keep it out of sight or out of your audience’s line of attention. Turn off the projector or create a dark screen when no visuals are relevant; literally invite your audience to turn its attention away from one thing to another.
  • When working with computer projection, do not trust that hardware will always perform as you anticipate. Sometimes equipment fails midstream, or what worked fine for one speaker in a group doesn’t work for the next. If necessary, take backup transparencies of your slides ready for use on an overhead projector. Be certain that an overhead projector is available beforehand as a fallback.
  • Don’t forget the value of a good old-fashioned easel or chalkboard. Not only do they offer variety, they are especially good for writing down basic information that you also want your audience to muse over or write down, or for presenting a picture as it evolves via its individual pieces (e.g., a flow chart, schematic, or simple experimental set-up).
  • Maintain eye contact with at least a few people—especially those who are being the most responsive—in various parts of the room. Conversely, if you’re especially nervous about one or two audience members or you note some audience members looking sour or uninterested, avoid eye contact with them.
  • Refer to time as an organizational tool: "For the next two minutes, I will summarize the city’s housing problem, then I will move on to . . . " This keeps both you and your audience anchored.
  • Use the "point, turn, talk" technique. Pause when you have to turn or point to something, then turn back towards the audience, then talk. This gives emphasis to the material and keeps you connected with audience members. Strictly avoid talking sideways or backwards at your audience.
  • Use physical gestures sparingly and with intention. For instance, raise three fingers and say "thirdly" as you make your third point; pull your hands toward your chest slightly as you advocate the acceptance of an idea. Beware, though, of overusing your body, especially to the point of distraction. Some speakers habitually flip their hair, fiddle with their keys, or talk with their hands. I’ve heard some people recommend that speakers keep one hand in a pocket to avoid overusing physical gestures.
  • Minimize the amount of walking necessary during your talk, but do stand rather than sit because it commands more authority. As you speak, keep your feet firmly rooted and avoid continual shuffling of your weight. Intentionally leaning slightly on one leg most of the time can help keep you comfortable and relaxed.
  • Take care to pronounce all words correctly, especially those key to the discipline. Check pronunciation of ambiguous words beforehand to be certain. It would be embarrassing to mispronounce "Euclidian" or "Möbius strip" in front of a group of people that you want to impress. I once mispronounced the word "banal" during a speech to English professors and one of the audience members actually interrupted to correct me. Most of that speech was—as you might guess—banal.
  • Dead air is much better than air filled with repeated "ums," "likes," and "you knows." Get to know your personal "dead air" fillers and eliminate them. Out of utter boredom during a rotten speech a few years ago, I counted the number of times the speaker (a professor) used the word "basically" as an empty transition—44 times in just five minutes. Don’t be afraid to pause occasionally to give your listeners time to digest your information and give yourself a moment for reorientation. To quote Martin Fraquhar, "Well-timed silence hath more eloquence than speech."
  • If you know that you have a mannerism that you can’t easily avoid—such as stuttering or a heavy accent—and it distracts you from making a good speech, consider getting past it by just pointing it out to the audience and moving on. I’ve been to several talks where the speaker opened by saying "Please accept the fact, as I have, that I’m a stutterer, and I’m likely to stutter a bit throughout my speech." One such speaker even injected humor by noting that James Earl Jones, one of his heroes, was also once a stutterer, so he felt in good company. As you might guess, the following speeches were confidently and effectively delivered, and when the mannerism arose it was easy to overlook.
  • Avoid clichés, slang, and colloquialisms, but don’t be so formal that you’re afraid to speak in contractions or straightforward, simple terms. Use visual language, concrete nouns, active single-word verbs. When using specialized or broad terms that might be new or controversial to some audience members, be sure to define them clearly, and be prepared to defend your definition.
  • Be animated and enthusiastic, but carefully so—many notches above the "just-the facts" Joe Friday, but many notches below the over-the-top Chris Rock.

Abstract

Objectives

Posters are a common way to present results of a statistical analysis, program evaluation, or other project at professional conferences. Often, researchers fail to recognize the unique nature of the format, which is a hybrid of a published paper and an oral presentation. This methods note demonstrates how to design research posters to convey study objectives, methods, findings, and implications effectively to varied professional audiences.

Methods

A review of existing literature on research communication and poster design is used to identify and demonstrate important considerations for poster content and layout. Guidelines on how to write about statistical methods, results, and statistical significance are illustrated with samples of ineffective writing annotated to point out weaknesses, accompanied by concrete examples and explanations of improved presentation. A comparison of the content and format of papers, speeches, and posters is also provided.

Findings

Each component of a research poster about a quantitative analysis should be adapted to the audience and format, with complex statistical results translated into simplified charts, tables, and bulleted text to convey findings as part of a clear, focused story line.

Conclusions

Effective research posters should be designed around two or three key findings with accompanying handouts and narrative description to supply additional technical detail and encourage dialog with poster viewers.

Keywords: Communication, poster, conference presentation

An assortment of posters is a common way to present research results to viewers at a professional conference. Too often, however, researchers treat posters as poor cousins to oral presentations or published papers, failing to recognize the opportunity to convey their findings while interacting with individual viewers. By neglecting to adapt detailed paragraphs and statistical tables into text bullets and charts, they make it harder for their audience to quickly grasp the key points of the poster. By simply posting pages from the paper, they risk having people merely skim their work while standing in the conference hall. By failing to devise narrative descriptions of their poster, they overlook the chance to learn from conversations with their audience.

Even researchers who adapt their paper into a well-designed poster often forget to address the range of substantive and statistical training of their viewers. This step is essential for those presenting to nonresearchers but also pertains when addressing interdisciplinary research audiences. Studies of policymakers (DiFranza and the Staff of the Advocacy Institute 1996; Sorian and Baugh 2002) have demonstrated the importance of making it readily apparent how research findings apply to real-world issues rather than imposing on readers to translate statistical findings themselves.

This methods note is intended to help researchers avoid such pitfalls as they create posters for professional conferences. The first section describes objectives of research posters. The second shows how to describe statistical results to viewers with varied levels of statistical training, and the third provides guidelines on the contents and organization of the poster. Later sections address how to prepare a narrative and handouts to accompany a research poster. Because researchers often present the same results as published research papers, spoken conference presentations, and posters, Appendix A compares similarities and differences in the content, format, and audience interaction of these three modes of presenting research results. Although the focus of this note is on presentation of quantitative research results, many of the guidelines about how to prepare and present posters apply equally well to qualitative studies.

WHAT IS A RESEARCH POSTER?

Preparing a poster involves not only creating pages to be mounted in a conference hall, but also writing an associated narrative and handouts, and anticipating the questions you are likely to encounter during the session. Each of these elements should be adapted to the audience, which may include people with different levels of familiarity with your topic and methods (Nelson et al. 2002; Beilenson 2004). For example, the annual meeting of the American Public Health Association draws academics who conduct complex statistical analyses along with practitioners, program planners, policymakers, and journalists who typically do not.

Posters are a hybrid form—more detailed than a speech but less than a paper, more interactive than either (Appendix A). In a speech, you (the presenter) determine the focus of the presentation, but in a poster session, the viewers drive that focus. Different people will ask about different facets of your research. Some might do policy work or research on a similar topic or with related data or methods. Others will have ideas about how to apply or extend your work, raising new questions or suggesting different contrasts, ways of classifying data, or presenting results. Beilenson (2004) describes the experience of giving a poster as a dialogue between you and your viewers.

By the end of an active poster session, you may have learned as much from your viewers as they have from you, especially if the topic, methods, or audience are new to you. For instance, at David Snowdon's first poster presentation on educational attainment and longevity using data from The Nun Study, another researcher returned several times to talk with Snowdon, eventually suggesting that he extend his research to focus on Alzheimer's disease, which led to an important new direction in his research (Snowdon 2001). In addition, presenting a poster provides excellent practice in explaining quickly and clearly why your project is important and what your findings mean—a useful skill to apply when revising a speech or paper on the same topic.

WRITING FOR A VARIED PROFESSIONAL AUDIENCE

Audiences at professional conferences vary considerably in their substantive and methodological backgrounds. Some will be experts on your topic but not your methods, some will be experts on your methods but not your topic, and most will fall somewhere in between. In addition, advances in research methods imply that even researchers who received cutting-edge methodological training 10 or 20 years ago might not be conversant with the latest approaches. As you design your poster, provide enough background on both the topic and the methods to convey the purpose, findings, and implications of your research to the expected range of readers.

Telling a Simple, Clear Story

Write so your audience can understand why your work is of interest to them, providing them with a clear take-home message that they can grasp in the few minutes they will spend at your poster. Experts in communications and poster design recommend planning your poster around two to three key points that you want your audience to walk away with, then designing the title, charts, and text to emphasize those points (Briscoe 1996; Nelson et al. 2002; Beilenson 2004). Start by introducing the two or three key questions you have decided will be the focus of your poster, and then provide a brief overview of data and methods before presenting the evidence to answer those questions. Close with a summary of your findings and their implications for research and policy.

A 2001 survey of government policymakers showed that they prefer summaries of research to be written so they can immediately see how the findings relate to issues currently facing their constituencies, without wading through a formal research paper (Sorian and Baugh 2002). Complaints that surfaced about many research reports included that they were “too long, dense, or detailed,” or “too theoretical, technical, or jargony.” On average, respondents said they read only about a quarter of the research material they receive for detail, skim about half of it, and never get to the rest.

To ensure that your poster is one viewers will read, understand, and remember, present your analyses to match the issues and questions of concern to them, rather than making readers translate your statistical results to fit their interests (DiFranza and the Staff of the Advocacy Institute 1996; Nelson et al. 2002). Often, their questions will affect how you code your data, specify your model, or design your intervention and evaluation, so plan ahead by familiarizing yourself with your audience's interests and likely applications of your study findings. In an academic journal article, you might report parameter estimates and standard errors for each independent variable in your regression model. In the poster version, emphasize findings for specific program design features, demographic, or geographic groups, using straightforward means of presenting effect size and statistical significance; see “Describing Numeric Patterns and Contrasts” and “Presenting Statistical Test Results” below.

The following sections offer guidelines on how to present statistical findings on posters, accompanied by examples of “poor” and “better” descriptions—samples of ineffective writing annotated to point out weaknesses, accompanied by concrete examples and explanations of improved presentation. These ideas are illustrated with results from a multilevel analysis of disenrollment from the State Children's Health Insurance Program (SCHIP; Phillips et al. 2004). I chose that paper to show how to prepare a poster about a sophisticated quantitative analysis of a topic of interest to HSR readers, and because I was a collaborator in that study, which was presented in the three formats compared here—as a paper, a speech, and a poster.

Explaining Statistical Methods

Beilenson (2004) and Briscoe (1996) suggest keeping your description of data and methods brief, providing enough information for viewers to follow the story line and evaluate your approach. Avoid cluttering the poster with too much technical detail or obscuring key findings with excessive jargon. For readers interested in additional methodological information, provide a handout and a citation to the pertinent research paper.

As you write about statistical methods or other technical issues, relate them to the specific concepts you study. Provide synonyms for technical and statistical terminology, remembering that many conferences of interest to policy researchers draw people from a range of disciplines. Even with a quantitatively sophisticated audience, don't assume that people will know the equivalent vocabulary used in other fields. A few years ago, the journal Medical Care published an article whose sole purpose was to compare statistical terminology across various disciplines involved in health services research so that people could understand one another (Maciejewski et al. 2002). After you define the term you plan to use, mention the synonyms from the various fields represented in your audience.

Consider whether acronyms are necessary on your poster. Avoid them if they are not familiar to the field or would be used only once or twice on your poster. If you use acronyms, spell them out at first usage, even those that are common in health services research such as “HEDIS®”(Health Plan Employer Data and Information Set) or “HLM”(hierarchical linear model).

Poor: “We use logistic regression and a discrete-time hazards specification to assess relative hazards of SCHIP disenrollment, with plan level as our key independent variable.”

Comment: Terms like “discrete-time hazards specification” may be confusing to readers without training in those methods, which are relatively new on the scene. Also the meaning of “SCHIP” or “plan level” may be unfamiliar to some readers unless defined earlier on the poster.

Better: “Chances of disenrollment from the State Children's Health Insurance Program (SCHIP) vary by amount of time enrolled, so we used hazards models (also known as event history analysis or survival analysis) to correct for those differences when estimating disenrollment patterns for SCHIP plans for different income levels.”

Comment: This version clarifies the terms and concepts, naming the statistical method and its synonyms, and providing a sense of why this type of analysis is needed.

To explain a statistical method or assumption, paraphrase technical terms and illustrate how the analytic approach applies to your particular research question and data:

Poor: “The data structure can be formulated as a two-level hierarchical linear model, with families (the level-1 unit of analysis) nested within counties (the level-2 unit of analysis).”

Comment: Although this description would be fine for readers used to working with this type of statistical model, those who aren't conversant with those methods may be confused by terminology such as “level-1” and “unit of analysis.”

Better: “The data have a hierarchical (or multilevel) structure, with families clustered within counties.”

Comment: By replacing “nested” with the more familiar “clustered,” identifying the specific concepts for the two levels of analysis, and mentioning that “hierarchical” and “multilevel” refer to the same type of analytic structure, this description relates the generic class of statistical model to this particular study.

Presenting Results with Charts

Charts are often the preferred way to convey numeric patterns, quickly revealing the relative sizes of groups, comparative levels of some outcome, or directions of trends (Briscoe 1996; Tufte 2001; Nelson et al. 2002). As Beilenson puts it, “let your figures do the talking,” reducing the need for long text descriptions or complex tables with lots of tiny numbers. For example, create a pie chart to present sample composition, use a simple bar chart to show how the dependent variable varies across subgroups, or use line charts or clustered bar charts to illustrate the net effects of nonlinear specifications or interactions among independent variables (Miller 2005). Charts that include confidence intervals around point estimates are a quick and effective way to present effect size, direction, and statistical significance. For multivariate analyses, consider presenting only the results for the main variables of interest, listing the other variables in the model in a footnote and including complex statistical tables in a handout.

Provide each chart with a title (in large type) that explains the topic of that chart. A rhetorical question or summary of the main finding can be very effective. Accompany each chart with a few annotations that succinctly describe the patterns in that chart. Although each chart page should be self-explanatory, be judicious: Tufte (2001) cautions against encumbering your charts with too much “nondata ink”—excessive labeling or superfluous features such as arrows and labels on individual data points. Strive for a balance between guiding your readers through the findings and maintaining a clean, uncluttered poster. Use chart types that are familiar to your expected audience. Finally, remember that you can flesh out descriptions of charts and tables in your script rather than including all the details on the poster itself; see “Narrative to Accompany a Poster.”

Describing Numeric Patterns and Contrasts

As you describe patterns or numeric contrasts, whether from simple calculations or complex statistical models, explain both the direction and magnitude of the association. Incorporate the concepts under study and the units of measurement rather than simply reporting coefficients (β's) (Friedman 1990; Miller 2005).

Poor: “Number of enrolled children in the family is correlated with disenrollment.”

Comment: Neither the direction nor the size of the association is apparent.

Poor [version #2]: “The log-hazard of disenrollment for one-child families was 0.316.”

Comment: Most readers find it easier to assess the size and direction from hazards ratios (a form of relative risk) instead of log-hazards (log-relative risks, the β's from a hazards model).

Better: “Families with only one child enrolled in the program were about 1.4 times as likely as larger families to disenroll.”

Comment: This version explains the association between number of children and disenrollment without requiring viewers to exponentiate the log-hazard in their heads to assess the size and direction of that association. It also explicitly identifies the group against which one-child families are compared in the model.

Presenting Statistical Test Results

On your poster, use an approach to presenting statistical significance that keeps the focus on your results, not on the arithmetic needed to conduct inferential statistical tests. Replace standard errors or test statistics with confidence intervals, p-values, or symbols, or use formatting such as boldface, italics, or a contrasting color to denote statistically significant findings (Davis 1997; Miller 2005). Include the detailed statistical results in handouts for later perusal.

To illustrate these recommendations, Figures 1 and ​2 demonstrate how to divide results from a complex, multilevel model across several poster pages, using charts and bullets in lieu of the detailed statistical table from the scientific paper (Table 1; Phillips et al. 2004). Following experts' advice to focus on one or two key points, these charts emphasize the findings from the final model (Model 5) rather than also discussing each of the fixed- and random-effects specifications from the paper.

Figure 1

Presenting Complex Statistical Results Graphically

Figure 2

Text Summary of Additional Statistical Results

Table 1

Multilevel Discrete-Time Hazards Models of Disenrollment from SCHIP, New Jersey, January 1998–April 2000

Figure 1 uses a chart (also from the paper) to present the net effects of a complicated set of interactions between two family-level traits (race and SCHIP plan) and a cross-level interaction between race of the family and county physician racial composition. The title is a rhetorical question that identifies the issue addressed in the chart, and the annotations explain the pattern. The chart version substantially reduces the amount of time viewers need to understand the main take-home point, averting the need to mentally sum and exponentiate several coefficients from the table.

Figure 2 uses bulleted text to summarize other key results from the model, translating log-relative hazards into hazards ratios and interpreting them with minimal reliance on jargon. The results for family race, SCHIP plan, and county physician racial composition are not repeated in Figure 2, averting the common problem of interpreting main effect coefficients and interaction coefficients without reference to one another.

Alternatively, replace the text summary shown in Figure 2 with Table 2—a simplified version of Table 1 which presents only the results for Model 5, replaces log-relative hazards with hazards ratios, reports associated confidence intervals in lieu of standard errors, and uses boldface to denote statistical significance. (On a color slide, use a contrasting color in lieu of bold.)

Table 2

Relative Risks of SCHIP Disenrollment for Other* Family and County Characteristics, New Jersey, January 1998–April 2000

CONTENTS AND ORGANIZATION OF A POSTER

Research posters are organized like scientific papers, with separate pages devoted to the objectives and background, data and methods, results, and conclusions (Briscoe 1996). Readers view the posters at their own pace and at close range; thus you can include more detail than in slides for a speech (see Appendix A for a detailed comparison of content and format of papers, speeches, and posters). Don't simply post pages from the scientific paper, which are far too text-heavy for a poster. Adapt them, replacing long paragraphs and complex tables with bulleted text, charts, and simple tables (Briscoe 1996; Beilenson 2004). Fink (1995) provides useful guidelines for writing text bullets to convey research results. Use presentation software such as PowerPoint to create your pages or adapt them from related slides, facilitating good page layout with generous type size, bullets, and page titles. Such software also makes it easy to create matching handouts (see “Handouts”).

The “W's” (who, what, when, where, why) are an effective way to organize the elements of a poster.

  • In the introductory section, describe what you are studying, why it is important, and how your analysis will add to the existing literature in the field.

  • In the data and methods section of a statistical analysis, list when, where, who, and how the data were collected, how many cases were involved, and how the data were analyzed. For other types of interventions or program evaluations, list who, when, where, and how many, along with how the project was implemented and assessed.

  • In the results section, present what you found.

  • In the conclusion, return to what you found and how it can be used to inform programs or policies related to the issue.

Number and Layout of Pages

To determine how many pages you have to work with, find out the dimensions of your assigned space. A 4′ × 8′ bulletin board accommodates the equivalent of about twenty 8.5″ × 11″ pages, but be selective—no poster can capture the full detail of a large series of multivariate models. A trifold presentation board (3′ high by 4′ wide) will hold roughly a dozen pages, organized into three panels (Appendix B). Breaking the arrangement into vertical sections allows viewers to read each section standing in one place while following the conventions of reading left-to-right and top-to-bottom (Briscoe 1996).

  • At the top of the poster, put an informative title in a large, readable type size. On a 4′ × 8′ bulletin board, there should also be room for an institutional logo.

  • Except on small posters, include a one-page abstract or brief summary of your project (see “What We Learned” in Figure 3 and Appendix C). This will give prospective readers an overview of your work and help them decide whether to read the full poster, so take the time to write an accurate, enticing summary.

    Figure 3

    Suggested Layout for a 4′ × 8′ poster.

  • In the left-hand panel, set the stage for the research question, conveying why the topic is of policy interest, summarizing major empirical or theoretical work on related topics, and stating your hypotheses or project aims, and explaining how your work fills in gaps in previous analyses.

  • In the middle panel, briefly describe your data source, variables, and methods, then present results in tables or charts accompanied by text annotations. Diagrams, maps, and photographs are very effective for conveying issues difficult to capture succinctly in words (Miller 2005), and to help readers envision the context. A schematic diagram of relationships among variables can be useful for illustrating causal order. Likewise, a diagram can be a succinct way to convey timing of different components of a longitudinal study or the nested structure of a multilevel dataset.

  • In the right-hand panel, summarize your findings and relate them back to the research question or project aims, discuss strengths and limitations of your approach, identify research, practice, or policy implications, and suggest directions for future research.

Figure 3 (adapted from Beilenson 2004) shows a suggested layout for a 4′ × 8′ bulletin board, designed to be created using software such as Pagemaker that generates a single-sheet presentation; Appendix C shows a complete poster version of the Phillips et al. (2004) multilevel analysis of SCHIP disenrollment. If hardware or budget constraints preclude making a single-sheet poster, a similar configuration can be created using standard 8.5″ × 11″ pages in place of the individual tables, charts, or blocks of text shown in Figure 3.

Find out well in advance how the posters are to be mounted so you can bring the appropriate supplies. If the room is set up for table-top presentations, tri-fold poster boards are essential because you won't have anything to attach a flat poster board or pages to. If you have been assigned a bulletin board, bring push-pins or a staple gun.

Regardless of whether you will be mounting your poster at the conference or ahead of time, plan how the pages are to be arranged. Experiment with different page arrangements on a table marked with the dimensions of your overall poster. Once you have a final layout, number the backs of the pages or draw a rough sketch to work from as you arrange the pages on the board. If you must pin pages to a bulletin board at the conference venue, allow ample time to make them level and evenly spaced.

Other Design Considerations

A few other issues to keep in mind as you design your poster. Write a short, specific title that fits in large type size on the title banner of your poster. The title will be potential readers' first glimpse of your poster, so make it inviting and easy to read from a distance—at least 40-point type, ideally larger. Beilenson (2004) advises embedding your key finding in the title so viewers don't have to dig through the abstract or concluding page to understand the purpose and conclusions of your work. A caution: If you report a numeric finding in your title, keep in mind that readers may latch onto it as a “factoid” to summarize your conclusions, so select and phrase it carefully (McDonough 2000).

Use at least 14-point type for the body of the poster text. As Briscoe (1996) points out, “many in your audience have reached the bifocal age” and all of them will read your poster while standing, hence long paragraphs in small type will not be appreciated! Make judicious use of color. Use a clear, white, or pastel for the background, with black or another dark color for most text, and a bright, contrasting shade to emphasize key points or to identify statistically significant results (Davis 1997).

NARRATIVE TO ACCOMPANY A POSTER

Prepare a brief oral synopsis of the purpose, findings, and implications of your work to say to interested parties as they pause to read your poster. Keep it short—a few sentences that highlight what you are studying, a couple of key findings, and why they are important. Design your overview as a “sound byte” that captures your main points in a succinct and compelling fashion (Beilenson 2004). After hearing your introduction, listeners will either nod and move along or comment on some aspect of your work that intrigues them. You can then tailor additional discussion to individual listeners, adjusting the focus and amount of detail to suit their interests. Gesture at the relevant pages as you make each point, stating the purpose of each chart or table and explaining its layout before describing the numeric findings; see Miller (2005) for guidelines on how to explain tables and charts to a live audience. Briscoe (1996) points out that these mini-scripts are opportunities for you to fill in details of your story line, allowing you to keep the pages themselves simple and uncluttered.

Prepare short answers to likely questions about various aspects of your work, such as why it is important from a policy or research perspective, or descriptions of data, methods, and specific results. Think of these as little modules from an overall speech—concise descriptions of particular elements of your study that you can choose among in response to questions that arise. Beilenson (2004) also recommends developing a few questions to ask your viewers, inquiring about their reactions to your findings, ideas for additional questions, or names of others working on the topic.

Practice your poster presentation in front of a test audience acquainted with the interests and statistical proficiency of your expected viewers. Ideally, your critic should not be too familiar with your work: A fresh set of eyes and ears is more likely to identify potential points of confusion than someone who is jaded from working closely with the material while writing the paper or drafting the poster (Beilenson 2004). Ask your reviewer to identify elements that are unclear, flag jargon to be paraphrased or defined, and recommend changes to improve clarity (Miller 2005). Have them critique your oral presentation as well as the contents and layout of the poster.

HANDOUTS

Prepare handouts to distribute to interested viewers. These can be produced from slides created in presentation software, printed several to a page along with a cover page containing the abstract and your contact information. Or package an executive summary or abstract with a few key tables or charts. Handouts provide access to the more detailed literature review, data and methods, full set of results, and citations without requiring viewers to read all of that information from the poster (Beilenson 2004; Miller 2005). Although you also can bring copies of the complete paper, it is easier on both you and your viewers if you collect business cards or addresses and mail the paper later.

DISCUSSION

The quality and effectiveness of research posters at professional conferences is often compromised by authors' failure to take into account the unique nature of such presentations. One common error is posting numerous statistical tables and long paragraphs from a research paper—an approach that overwhelms viewers with too much detail for this type of format and presumes familiarity with advanced statistical techniques. Following recommendations from the literature on research communication and poster design, this paper shows how to focus each poster on a few key points, using charts and text bullets to convey results as part of a clear, straightforward story line, and supplementing with handouts and an oral overview.

Another frequent mistake is treating posters as a one-way means of communication. Unlike published papers, poster sessions are live presentations; unlike speeches, they allow for extended conversation with viewers. This note explains how to create an oral synopsis of the project, short modular descriptions of poster elements, and questions to encourage dialog. By following these guidelines, researchers can substantially improve their conference posters as vehicles to disseminate findings to varied research and policy audiences.

CHECKLIST FOR PREPARING AND PRESENTING AN EFFECTIVE RESEARCH POSTERS

Content

  • Design poster to focus on two or three key points.

  • Adapt materials to suit expected viewers' knowledge of your topic and methods.

  • Design questions to meet their interests and expected applications of your work.

  • Paraphrase descriptions of complex statistical methods.

  • Spell out acronyms if used.

  • Replace large detailed tables with charts or small, simplified tables.

  • Accompany tables or charts with bulleted annotations of major findings.

  • Describe direction and magnitude of associations.

  • Use confidence intervals, p-values, symbols, or formatting to denote statistical significance.

Layout and Format

  • Organize the poster into background, data and methods, results, and study implications.

  • Divide the material into vertical sections on the poster.

  • Use at least 14-point type in the body of your poster, at least 40-point for the title.

Narrative Description

  • Rehearse a three to four sentence overview of your research objectives and main findings.

  • Write short modular descriptions of specific elements of the poster to choose among in response to viewers' questions.

    • Background

    • Summary of key studies and gaps in existing literature

    • Data and methods

    • Each table, chart, or set of bulleted results

    • Research, policy, and practice implications

  • Write a few questions to ask viewers.

    • Solicit their input on your findings

    • Develop additional questions for later analysis

    • Identify other researchers in the field

Handouts

  • Prepare handouts to distribute to interested viewers.

  • Print slides from presentation software, several to a page.

  • Or package an executive summary or abstract with a few key tables or charts.

  • Include an abstract and contact information.

Acknowledgments

I would like to thank Ellen Idler, Julie Phillips, Deborah Carr, Diane (Deedee) Davis, and two anonymous reviewers for helpful comments on earlier drafts of this work.

Supplementary Material

The following supplementary material for this article is available online:

APPENDIX A.1. Comparison of Research Papers, Presentations, and Posters—Materials and Audience Interaction.

APPENDIX A.2. Comparison of Research Papers, Presentations, and Posters—Contents.

Click here to view.(45K, pdf)

References

  • Beilenson J. Developing Effective Poster Presentations. Gerontology News. 2004;32(9):6–9.
  • Briscoe MH. Preparing Scientific Illustrations: A Guide to Better Posters, Presentations, and Publications. 2. New York: Springer-Verlag; 1996.
  • Davis M. Scientific Papers and Presentations. New York: Academic Press; 1997.
  • DiFranza JR. A Researcher's Guide to Effective Dissemination of Policy-Related Research. Princeton, NJ: The Robert Wood Johnson Foundation; 1996. the Staff of the Advocacy Institute, with Assistance from the Center for Strategic Communications.
  • Fink A. How to Report on Surveys. Thousand Oaks, CA: Sage Publications; 1995.
  • Friedman GD. Be Kind to Your Reader. American Journal of Epidemiology. 1990;132(4):591–3.[PubMed]
  • Maciejewski ML, Diehr P, Smith MA, Hebert P. Common Methodological Terms in Health Services Research and Their Symptoms. Medical Care. 2002;40:477–84.[PubMed]
  • McDonough J. Experiencing Politics: A Legislator's Stories of Government and Health Care. Berkeley: University of California Press; 2000.
  • Miller JE. The Chicago Guide to Writing about Multivariate Analysis. Chicago Guides to Writing, Editing and Publishing. Chicago: University of Chicago Press; 2005.
  • Nelson DE, Brownson RC, Remington PL, Parvanta C, editors. Communicating Public Health Information Effectively: A Guide for Practitioners. Washington, DC: American Public Health Association; 2002.
  • Phillips JA, Miller JE, Cantor JC, Gaboda D. Context or Composition. What Explains Variation in SCHIP Disenrollment? Health Services Research. 2004;39(4, part I):865–8.[PMC free article][PubMed]
  • Snowdon D. Aging with Grace: What the Nun Study Teaches Us about Leading Longer, Healthier, and More Meaningful Lives. New York: Bantam Books; 2001.
  • Sorian R, Baugh T. Power of Information Closing the Gap between Research and Policy. Health Affairs. 2002;21(2):264–73.[PubMed]
  • Tufte ER. The Visual Display of Quantitative Information. 2. Cheshire, CT: Graphics Press; 2001.

Articles from Health Services Research are provided here courtesy of Health Research & Educational Trust

Leave a Comment

(0 Comments)

Your email address will not be published. Required fields are marked *