Com1501 Assignment Satisfaction

Unformatted text preview: UNIVERSITY EXAMINATIONS UNIVERSITEITSEKSAMENS UNiSAQ: COM1 501 1 475754) October/November 2014 RCM1501 (491719) FUNDAMENTALS OF COMMUNICATION Duration 2 Hours 100 Marks EXAMINERS FIRST PROF EJ TERBLANCHE SECOND MRS MM VAN HEERDEN Closed book examination This examination question paper remains the property of the University of South Africa and may not be removed from the examlnation venue This paper con3ists of 16 pages and conSIsts only of multiple-ch0ice questions The mark you obtain Will be converted to a percentage and the semester mark Will be added to calculate our final mark if ou meet the minimum rchIrements Please complete the attendance register on the back page, tear it off and hand it to the invi - ilator. IMPORTANT (1) This examination paper con3ists of 50 multrple-chorce questions (M005) (2) Answer all 50 MCQs by completing ONE mark-reading sheet Select ONE correct answer to each question or select the ONE option which is more acceptable when compared With the other options for each question (3) Make sure that your student number, the code of the paper (COM1501) unique paper number (475754) or (RCM1501) unique paper number (491719) appear on the mark-reading sheet (4) Instructions for the completion of the mark-reading sheet appear at the back of this paper (5) The mark-reading sheet has to be completed by usmg a pencn ONLY (6) After answering this examination paper you HAVE TO hand in the following :3 ONE mark-reading sheet El ONE examination paper [TURN OVER] 2 COM1501 OCTOBERINOVEMBER 2014 QUESTIONS Q1 Q2 QB Q4 Frlm, radlo and telewsmn are regarded as Wthh age of communlcatron'? The age of wrltlng age of electronlc mass medla Information Age age of speech and language (1 (2 (3 (4 People wrth an interest In a particular topic can communicate w1th other people sharing their lnterest In that toplc by means of (1) newsgroups and chatrooms (2) chatrooms and world wnde web (3) world wrde web and film (4) newsgroups and the world wade web The socral slgnlficance of the enabled people to become more literate because books were now more easrly transported, shared and thus more accesssble. Informatlon became more available, and because there were no more thought restrictlons by the church or government, public oplnlon became more prominent ) age of wntmg ) age of print (3) Informatlon age ) age of speech and language Consrder the list below and Identify the medium to whlch all of the statements refer (a) ThlS was the first medrum used to transmrt pictures across contlnents Vla communlcatlon satellites (b) People of different classes, ethmc groups and gender can be reached through thlS medium (0) The meaning of the word Is derived from a Lam and Greek word (d) Thrs medium has a very powerful Influence on public oplmon and perception (1) Televrsron (2) Radlo (3) Internet (4) Fllm [TURN OVER] 05 3 COM1501 OCTOBERINOVEMBER 2014 Which option is described by the characteristics below? (a) Allows for the Integration of capabilities (b) Allows for the transfer of information (0) Allows for the collaboration among various indiwduals and organisations With each other (d) Is a world-Wide network that carries information and entertainment across the world (1) E—mail (2) Newsgroups (3) Internet (4) Teleconferencmg Read the scenario below and answer the question that follows. Q6 Q? You are a teleVISion reporter who has to report on the abduction of a 4—year old toddler from her home in the community You, the parents, a religious leader in the community, a somal worker, a psychologist and the police are involved in the matter The purpose of the communication of the religious leader Will be to (a) collect information (b) attend to the phySical and psychological needs of the parents (c) persuade the parents not to feel gwlty (d) establish a relationship With the parents (1) (2) (3) (4) The main focus of Packard's theory of needs was that IDNO'ED b c cd bed (1) persua5ion was more effective when the message was directed at an emotion that was assomated With a [38810 need (2) the direction of communication was top-down (3) it addressed eXistence, relatedness and growth (4) it determines all human behaViour [TURN OVER] QB 09 010 4 COM1501 OCTOBERJNOVEMBER 2014 Many people buy material goods to make them feel good about themselves Which of Packard's needs is best represented In this statement? It Is the need for (1) love objects (2) assurance of worth (3) roots (4) ego gratification Select the most appropriate option Field research IS when research is done ) by studying books, records, artefacts and other written documents ) when mass media is analysed ) ) when the influence of a variable on other variables IS determined when observations in natural settings are made by a researcher You are analysmg advertisements in a popular magazme to determine how many times women appear in advertisements in the publication Which method would you be usmg'? You Will be conducting (1) historical research (2) field research (3) a content analysus (4) experimental research Consider the list below and identify the characteristics which relate to the meaning—centered view of communication Q11 From a meaning-centered View communication can be regarded as (a) the transmissmn of messages involvmg interpretation and aSSIQI'llng meaning (b) being interested in what motivates people to communicate (c) how pe0ple a53ign meaning to messages and how language is used in communication (d) the dynamic process of exchanging meaningful messages Ahf'sf‘s J} 0) N -¥ VVVV [TURN OVER] 012 013 Q14 Q15 5 COM1501 OCTOBERINOVEMBER 2014 The understandmg that commumcatron rs sumply a message transferred from one person to another represents the definition or wew of commumcatlon (1) technical (2) transactional (3) meaning-centered (4) theoretical A Sign can be defined as something that stands for somethmg else How many of the followmg are sugns? A (a) shrug of the shoulders (b) word (0) comma ((1) photograph (1) ONE (2) TWO (3) THREE (4) FOUR Your five senses can be regarded as of communication (1) coding (2) decodlng (3) channels (4) mediums In communication, the process of putting words together to audibly transmit a message, Is known as (1) encoding (2) feedback (3) decoding (4) Internal house [TURN OVER] Q16 Q17 Q18 Q19 Q20 6 COM1501 OCTOBERINOVEMBER 2014 Internal n0ise can distort the (a) non-verbal response to a message (b) listening process (c) verbal response to a message (d) interpretation of a message ( 1) a b c (2) b d (3) a c d (4) a b c d The main focus of Lasswell's model of communication is on the dynamic nature of communication communicator’s verbal ability effect of the message on the reCIpient Importance of a channel of communication LODN-k VVVV ( ( t ( Which communication model has also been labelled as a technical model? (1) Lasswell's communication model (2) Shannon and Weaver‘s communication model (3) Schramm’s communication mode! (4) The transactional model The communication mode! of can be regarded as the most complex View of communication and greatly contributed to our understanding of communication (1) Lasswell (2) Schultz (3) Schramm (4) Shannon and Weaver Identify the theory which postulates that if one part changes, all parts of an organisation Will be affected This statement relates to semiotics cybernetics message production and reception systems theory AAAA 4: co [\J —x VVVV [TURN OVER] Q21 Q22 023 7 COM1501 OCTOBERINOVEMBER 2014 Two people understand the literal meaning of a message in the same way but interpret the message in different ways The difference in their interpretation is most probably due to (1) distortion of the message because of semantic n0ise (2) cultural differences between two people (3) the fact that the message is in a foreign language (4) active attention while listening to a message Should the moment of a message not understand a message exactly as it was intended by the communicator, then the communication IS regarded as a failure Which View of communication does this statement illustrate? (1) Circular (2) Interpersonal (3) Transactional (4) Linear Different types of communication Situations that are classmed according to the number of people involved in the interaction and the degree to which they are able to interact, are regarded as the to communication (1) contextual approaches (2) models (3) components (4) hermeneutics Read the scenario below and answer the question that follows Every Friday afternoon you stop at the local pub before gomg home Last week you met a friendly newcomer who inVited you to 10m him for a drink He, however, is engrossed in watching the Oscar Pistorius court case on the teleVi3ion in the pub and no conversation takes place between the two of you You deCide to excuse yourself and to 10m your regular Circle of friends who are discussmg the rugby match against the All Blacks Your conclu3ion is that the result of the Oscar Pistorius court case is more important to most people than getting to know other people [TURN OVER] 8 COM1501 OCTOBERINOVEMBER 2014 Q24 Which settings of communication are Illustrated in the above scenario? ) Intrapersonal communication ) Interpersonal communication ) Small-group communication ) Mass communication 025 How many of the followmg statements are correct? In dyadic communication people have a/an (a) relationship (b) connection (c) interaction (d) consolousness of each other (1) ONE (2) NONE (3) THREE (4) FOUR 026 You rush into the iecturer's office and ramble something about an assrgnment before putting a document down on the table and walking out of the office You do not allow the lecturers to give feedback and therefore do not know if or whether (a) your message was heard (b) the correct meaning was aSSigned to your message (0) the lecturer agrees/disagrees wrth your message (d) the lecturer understands what was said (1) c d (2) b d (3) a b c (4) a b c d [TURN OVER] 027 Q28 Q29 9 COM1501 OCTOBERINOVEMBER 2014 Which option below could be benefICial to increase the accuracy of one's perception of others? (1) Carefully obserwng. listening and interacting wrth people (2) Stereotyping (3) Relying on first impressmns (4) Trusting instinct and the pictures in one's mind Information that is taken in by the senses, processed by the brain and stored in memory which then produces some form of physrcal or mental response is known as perception selective attention selective listening multisensory cross-check 338:: ( ( ( l A number of controversral art paintings in which PreSJdent Zuma is implied have recently been in the news in South Africa Some of these pictures have resulted in controversy and court applications If one applies the pnncrples of Gombrich’s theory of perception of the arts, these explain (3) why two people may interpret the paintings in which PreSident Zuma IS captured in different ways (b) that the artist‘s culture influences hislher painting style (c) that perception IS a phy3ical or mechanical act (d) how art satisfies the need for creatIVity (1) a b (2) a b c (3) a c d (4) a d c Read the scenario below and answer the question that follows. You are attending a workshop where several sponsors are elaborating on and prowding detail wuth regard to various study bursaries available It is essential that you become familiar With not only the scope requzrements, terms and conditions of the different bursaries. but also With the various procedures for completion of the respective application forms [TURN OVER] Q30 Q31 032 10 COM1501 OCTOBERINOVEMBER 2014 The process whereby we select sensory stimuli that reaffirm our frame of reference, is known as (1) selective exposure (2) selection (3) perceptual interpretation (4) perceptual organisation An explanation of a complicated aspect of work or study detail reqwres active listening Identify the chronological sequence of the listening process that can ensure you WIII meet successful communication reqUIrements (1) Sensmg and attending, empathismg, reflecting, responding (2) Understanding and interpreting, questioning. remembering, responding (3) Sensmg and attending, understanding and interpreting, remembering, responding (4) Selecting, organismg, understanding and interpreting, responding The phySIcal part of listening is known as (1 ) sensmg (2) attending (3) remembering (4) responding Read the scenario below and answer the question that follows. 033 The mining industry in South Africa has recently experienced lengthy industrial action Production of motor vehicles has also halted due to strike action Strikers are prepared to stay away from work Without pay for weeks and sometimes months Distress has resulted in high emotional reactions With bad consequences When the various stakeholders gather around a table to discuss the way forward or try to find amicable solutions to end strikes, the parties Will be involved in type(s) of listening a) listening for information b) discriminative listening 0) critical listening d) reflective listening “fir-NA -b 0.) N —‘ vvvv 093C703 [TURN OVER] Q34 035 036 11 COM1501 OCTOBERINOVEMBER 2014 Your best friend phones and says “I want to tell you about the argument I had With my boss yesterday ” In this Situation. your friend most probably expects you to be ai’an listener (1 ) reflective (2) active (3) evaluative (4) critical Identify the option With the most comprehenswe list that Illustrates methods that help With the retention of Information (1) Focus attention, listen to retain information, forming assoc1ations (2) Listen to retain information, forming associations. take notes, antICIpate what is coming (3) Show that you are listening. take notes, listen to retain information, forming assomations (4) Listen to analyse content, listen reflectively, show that you are listening, listening to understand ideas Your husband comes home and tells you about his intention to buy a new car You are preoccupied and have had a very bad day at the office The very first opportunity you get to say something, you tell him that you have re3igned today The fact that the communication is not on track (because of your response) IS an illustration of inappropriate feedback known as response (1) tangential (2) Interrupting (3) imperwous (4) irrelevant Read the scenario below and answer the question that follows. Nthabiseng is about to make a request to her superwsor who has Just put down the phone on a very difficult student The supemsor looks up With a frown and asks if she can help Nthabiseng [TURN OVER] 12 COM1501 OCTOBER/NOVEMBER 2014 Q37 What function does the supewisor’s nonverbal message serve? It the verbal message (a) reinforces (b) regulates (c) contradicts (d) replaces (1) (2) (3) (4) 038 Which of the followmg are all functions of non-verbal communication? UNUSED 00.0.0 (1) Reinforce, leakage, regulate (2) Replace, feedback, accent (3) Leakage, contradict, reinforce (4) Replace, regulate, contradict Q39 How many of the followmg statements are correct? Kine3ics (a) includes body movement, gestures, posture, eye contact and fame! expressmns (b) can sometimes prowde more effective feedback than words (0) can help us to understand the relational information In a message (d) can communicate a message even when no words are used ) ONE ) FOUR ) THREE ) NONE Q40 Before making the first speech at the wedding party, John gulps down a few glasses of sherry to calm his nerves This nonverbal way of adjusting to a speCIfic communication Situation or the action to adjust to a speCIfic human need, is referred to as an (1) illustrator (2) gesture (3) adaptor (4) affect display [TURN OVER] 13 COM1501 OCTOBERINOVEMBER 2014 Read the scenario below and answer the question that follows Whrle makrng yourself a well-deserved cup of tea, you overhear the conversatron between your supervrsor and the Human Resources Manager The Human Resources Manager says "Although Freddy has very good manners, IS punctual and gave some excellent answers to the questions posed, | decrded not to appomt hlm srnce he sat hunched over the desk during the interVIew He was sweating profusely, had a permanent frown on hIS face and kept frddlrng wrth hrs one earnngl” Q41 How many of the categories of non-verbal commumcatlon llsted could you Identify In the conversation between the supervrsor and Human Resources Manager? (a) Haptlcs (b) Chronemlcs (c) Kmesrcs (d) Leakage (1) ONE (2) TWO (3) THREE (4) FOUR Q42 You and your boyfriend have had an argument In an attempt to apologise to you, he mvrtes you to dinner at a restaurant While wartrng for the food, he leans across the table and caresses your hand HIS behavrour Illustrates an example of (a) proxem [08 (b) leakage (c) haptlcs (d) krnesrcs (1) a (2) c (3) a a (4) [TURN OVER] Q43 Q44 Q45 Q46 14 COM1501 OCTOBERINOVEMBER 2014 Personal appearance plays an Important role In the busmess world, Many people go on dIets and/or a gym or they spend large amounts of money on make-up to Improve phySIcal appearance Artefacts also play an Important role In personal appearance Artefacts refer to 1) cars and Jewellery 2) the use of tIme 3) the use of touch 4) mm, tone and quaIIty of v0Ice How many of the followmg options are correct? Paralanguage (a) sometImes makes the InterpretatIon of verbal messages more dIffIcult (b) Includes the laughter of chIldren playIng a game (c) can help us understand the relatIonal InformatIon In a message (d) can convey a message even when no words are used m) NONE @) nNo (3) THREE H) FOUR The fact that much of our entertaInment and somalIsmg takes place through language, relates to the aspect of the use of language (‘1) entertaInment (2) metaIIngUIstIc (3) evaluatlon (4) defInIng and labeIIng A number of communIcatIve functions of language can be dIstIngwshed The InformatIon about the module content that a lecturer prowdes In a tutorIal letter fulfils the communIcatIve functIon of language (1 ) expressrve (2) referentIal (3) conatIve (4) metalIngLIIstIc [TURN OVER] Q47 Q48 Q49 050 15 COM1501 OCTOBERINOVEMBER 2014 You phone your friend to ask that he [0le you up at the airport While you are asking for his asmstance, the line starts breaking up and he asks “Hello, hello John, I can’t hear you ” This attempt to maintain contact With another person represents the function of communication (1) poetic (2) conative (3) phatic (4) metalingwstic Different people work in different organisations and cultural differences are not the only contributors to misunderstanding of communication Identify the options below that affect the connotative meanings people ascribe to words Gender Emotions Context Religion AAAA 9.0 U9) VVVV d ( ( ( ( c d th—X VVVV 93930-9) U600. Select the most appropriate option which best defines an Impewious response An imperwous response is when (1) one person talks about a speCinc topic and the other responds by talking about another topic (2) the response to conversation does not apply to the Situation being discussed (3) someone breaks into your conversation and does not allow you to complete the conversation (4) someone fails to acknowledge your communication When words. such as ‘clever', 'stupid’, or ’wonderful' are used, language is used to discuss matters OUtSlde our immediate experience evaluate entertain talk about language 338: TOTAL: 50 [TURN OVER] 16 COM1501 OCTOBERINOVEMBER 2014 IMPORTANT: - ONLY 80% OF THE MARK OBTAINED IN THE EXAMINATION IS USED TO CALCULATE THE FINAL MARK 9 YOU HAVE TO OBTAIN AT LEAST 40% (SUB—MINIMUM) IN THE EXAMINATION BEFORE YOUR SEMESTER MARK IS ADDED TO YOUR EXAMINATION MARK 0 YOU NEED 50% (SEMESTER MARK AND EXAMINATION MARK ADDED TOGETHER) AS FINAL MARK TO PASS THE MODULE YOUR FINAL MARK WILL BE CALCULATED BY COMPUTER. © UNISA 2014 UNIVERSTTY OF SOUTH AFRICA U N I SA EXAMINATION MARK READING SHEET . ‘ PAHT m1 '(GghERAL/ALGEMEENTEPEEL 1;- STUDV BMW 0.9 mun—x IMI'I'IAIS IND SURNAME r mas—emu EID In Panama an: ummny 0'! sun}: aft-m UNIVERSITEIT VAN SUlD-AFRIKA EKSAMEN—MERKLEESBLAD T voonLErtEns EN mm "..._ ._ __ “..._...HH...___.. -_ . ......... “mm“..- ..._ __.._ ..._ __. ...E.....,.... 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COM1501 Fundamentals of Communication – Semester 1


COM1501 Fundamentals of Communication

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COM1501 Fundamentals of Communication introduces students to the basic principles of communication and to create an awareness of the skills and competencies needed to communicate effectively.

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